Yandex Direct for Foreign Companies on the RU Market
Yandex Direct is the main paid-search channel in Russia, but it works very differently from Google Ads: separate auction model, separate audience signals, separate ad formats, separate compliance rules (168-FZ ad marking). I set up and manage Direct campaigns for international companies and exporters who need leads from the RU market — directly, in English, with full transparency over how every rouble of budget is spent.
Who this service is for
If at least one point sounds familiar — let’s talk about how I can help
The ad budget is spent but conversion stays low
Leads come in but do not turn into sales
Your current specialist cannot explain the results
You are paying for traffic that does not convert
Why Yandex Direct needs a Russia-based specialist
Foreign companies that try to run Direct from outside Russia usually face the same problems: weak Russian-language ads, wrong audience segmentation, missing 168-FZ ad marking, no integration with Yandex.Metrica goals and no understanding of why CPL is twice the niche benchmark. The platform is in Russian, the support is in Russian, and the auction logic differs from Google Ads.
I run Yandex Direct for international clients end-to-end: search, RSY (Yandex display network), retargeting, master campaigns. I handle Russian-language ad copy, negative keywords, audience setup, conversion tracking through Metrica, mandatory ad marking and weekly English-language reports with clear next-step recommendations.
PPC services include daily bid control, cleanup of display network placements, A/B testing of creatives and full strategy optimisation. Every rouble of the ad budget is tracked through end-to-end analytics.
How much does Yandex Direct setup cost? The price is split into the initial setup (site audit, semantics, campaign creation) and monthly management. Initial setup and audit cost 20 000 ₽, monthly campaign management costs 40 000 ₽.
PPC services include daily bid control, cleanup of display network placements, A/B testing of creatives and full strategy optimisation. As a private specialist with 10 years of experience I do not delegate your project to interns — I work on it personally. Every rouble of the ad budget is tracked through end-to-end analytics.
PPC setup cost and lead price depend heavily on the niche. In services (repairs, lawyers, healthcare) the average lead cost is 500–2 000 roubles. In e-commerce — from 200 to 800 roubles. In B2B with a long sales cycle — from 1 500 to 5 000 roubles.
Ordering PPC setup from a private specialist is more cost-efficient than going to an agency: you pay for expertise, not for account managers. I work with Yandex Direct (Search + display network + retargeting) and VK Ads, picking the optimal channel mix for your budget and business goals.
What’s included
The full list of work I deliver as part of this service
Audit and analysis
5Click to expand →
Strategy and planning
4Click to expand →
Campaign setup
5Click to expand →
Optimisation and testing
4Click to expand →
Management and monitoring
4Click to expand →
Reporting
3Click to expand →
How I work
A transparent process from first contact to result
Audit and business debrief
I dig into your product, margin and customer LTV. I analyse current campaigns, the site and competitors. If unit economics do not add up — I will tell you honestly before launch.
Strategy and campaign structure
I build the media plan, separate hot demand (Search) from chasing demand (display network) and retargeting. I configure Yandex Metrica, goals and analytics for forms and calls.
Launch and strategy training
We start showing ads. The first 1–3 weeks the algorithms learn — this is the investment period. Daily we cut trash queries and placements until conversion stabilises.
Optimisation and management
We move campaigns into target CPA mode. We test new hypotheses, refresh creatives and scale the most effective combinations.
Why work with me
Benefits of working with a private specialist
Artem Firsov
Private SEO specialist
PPC today is a mathematical battle of strategies and budgets. The winner is the one who can train Yandex algorithms on quality data and skilfully manage thousands of negative keywords from day one.
Results for this service
Real projects with measurable outcomes
Client reviews
What clients who ordered this service say
In 6 months traffic grew 3×. Artem dives deep into the niche and truly understands industrial SEO. Highly recommend.
We needed a systemic approach after two agencies failed to deliver. With a private SEO it's all transparent: a clear plan, regular reports, real position growth in Moscow and the region.
Pricing
Campaign management
- Daily bid and budget control
- Display network and negative keyword cleanup
- A/B testing of ads and creatives
- Strategy optimisation and retraining
- Weekly reports with key metrics
- Consultations and result reviews
Full management and optimisation of campaigns
Калькуляторы для этой услуги
Прикиньте бюджет и эффект до обращения. Расчёт занимает пару минут.
Frequently asked questions
Answers to common questions about this service
Want to know the real lead cost in your niche?
Drop me a message — I will prepare a free media plan: forecast the average click price, recommend a starting budget and estimate the number of potential leads.
Initial setup and site audit — 20 000 ₽
Submit a request and get a discount on your first month of campaign management
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