Services
Yandex Direct ads
Restaurant — Yandex Direct driving local bookings
Duration: 3 monthsMarch 2026
Целевых визитов
—268
Достижений целей
—312
Конверсия с рекламы
—1,73%
Целевых посетителей
—258
1
Task
A restaurant in Russia needed a steady flow of bookings and event enquiries from Yandex Direct, with a controlled local budget.
2
What I did
Built local campaigns around target geo, peak meal hours and event keywords (banquets, birthdays, corporate gatherings). Ads emphasised the venue's strongest USPs and led to dedicated landings per intent.
3
Result
Bookings and event enquiries grew steadily, with paid becoming a predictable acquisition channel alongside Yandex Maps and organic search.
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