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    For international sites targeting RU search

    SEO Audit for the Russian Market

    A deep manual audit of your website against 150+ ranking factors that matter specifically in Russia: Yandex YATI, commercial factors, Russian-language content quality, Yandex.Webmaster signals and Core Web Vitals. I review the site as Yandex sees it — not as a generic Google audit. The deliverable is a concrete growth roadmap in English with priorities, owners and effort estimates your developers can act on.

    150+
    RU-specific ranking factors checked
    Manual
    code, content & SERP analysis
    EN report
    roadmap your dev team can use

    Who this service is for

    If at least one point sounds familiar — let’s talk about how I can help

    Sudden drop or long stagnation of traffic

    No visibility into your current SEO agencies

    Hit the visibility "glass ceiling"

    Why a Russia-focused SEO audit is different

    When a foreign business orders a "global" SEO audit, the report usually covers Google best practices and barely mentions Yandex. In Russia that means missing the signals that actually decide rankings: commercial factors, Yandex.Webmaster verification, geo-targeting, RU-zone link profile, behavioural metrics and Russian-language content quality scored by YATI.

    My audit is built specifically for sites that need traffic and leads from the Russian market. I personally inspect the technical layer (indexing, duplicates, Core Web Vitals, 4xx/5xx, canonicals), the Russian-language content layer (LSI coverage, intent matching, E-E-A-T, cannibalisation) and the commercial layer (assortment, contacts, trust elements, geo). The result is a prioritised English-language report your team — local or international — can execute step by step.

    A common question: why is the price of a comprehensive SEO audit from a private senior expert this high (from 35 000 rubles) when there are dozens of free online checkers and plugins? A dumb script can find a missing H1 tag or a broken 404 link, but it will NEVER tell you that your tag-page structure contradicts the intent logic of live Yandex users.

    The machine will not notice the missing pain LSI phrases that close objections in a heavy B2B niche, and it definitely will not analyse the anchor aggressiveness of your top competitors who buy in closed PBN networks. By paying for a comprehensive SEO audit you buy 10 years of senior pattern matching and saved time. I convert raw clusters of parser data into a ready, step-by-step performance-marketing strategy for capturing the niche.

    What’s included

    A professional comprehensive SEO audit covers all four cornerstones of search promotion: technical (server), text content (semantics), commerce (conversion) and external links (trust). The final report contains detailed technical specs ready for immediate implementation by your developers and copywriters.

    Technical SEO

    5

    Click to expand →

    Site structure and content

    5

    Click to expand →

    Commerce, usability and conversion

    4

    Click to expand →

    External links and SERM

    4

    Click to expand →

    How I work

    A transparent process from first contact to result

    1

    Briefing and access setup

    I capture your business model, marginal products and KPIs. I plug in my desktop analytics stack (Screaming Frog) and get access to your Yandex.Metrica, Webmaster and Google Search Console. Before running a real technical audit you need a full understanding of project business logic.

    2

    Server crawling and data collection

    I emulate the mobile Googlebot. I export every URL, every server response (200 OK, 301 Moved, 404 Not Found, 500 Error), full Title/Description lengths and headings. The technical audit at this stage uncovers all critical server-side errors.

    3

    Manual senior expert analysis

    I compare your link and text profile to the live top 10 of Yandex and Google for your locale. I look for logical holes in the catalog structure, SEO cannibalization and subjectively assess the quality of landing pages (intent).

    4

    Roadmap export and developer specs

    I produce a large PDF document/presentation (or another agreed format) where every SEO error is hard-sorted into three priority levels (Critical, Important, Low). I also write a detailed technical spec in Google Docs for the developer.

    Why work with me

    Benefits of working with a private specialist

    1Pinpoint identification of traffic-drop causes, "ban filters" and penalties
    2Strict prioritization: from fatal core errors to minor improvements
    3100% manual audit by a senior SEO specialist, not "filler" generated by cheap services (MegaIndex/PR-CY)
    4Always includes a detailed audit of commercial factors, critical for Yandex e-commerce
    5Personal Zoom/Yandex call (1–2 hours) to defend the audit, present points of multiplied growth and answer the IT team
    Artem Firsov
    10+ years of experience

    Artem Firsov

    Private SEO specialist

    A professional comprehensive SEO audit (Full Audit) is the MRI and precise diagnosis of your business. Without high-quality diagnostics any blind "site promotion" turns into guessing, freelancer shamanism and a waste of ad budgets. My exposure (100+ niches) and hard expertise will save you hundreds of thousands of rubles on knowingly wrong strategies.

    Industrial B2BE-commerceReal estateHeavy equipmentManufacturing
    More about me

    Client reviews

    What clients who ordered this service say

    We needed a systemic approach after two agencies failed to deliver. With a private SEO it's all transparent: a clear plan, regular reports, real position growth in Moscow and the region.

    A
    Alexey V.
    Construction company

    Pricing

    Technical SEO slice

    from 20 000 ₽
    / per project

    Hardcore technical SEO only (on-page validation, JS rendering, URL duplicates) + developer spec (no semantics)

    Recommended

    Comprehensive full audit

    from 35 000 ₽
    / per project

    Deep technical + structure architecture + external links / PBN + commercial factors (CF) + E-E-A-T expertise + top competitor analysis

    Business audit + semantic core

    from 55 000 ₽
    / per project

    Maximum store audit + full semantic-core parsing of the niche with hard clustering

    Frequently asked questions

    Answers to common questions about this service

    A 100% manual senior workout requires substantial time to immerse in the business. For classic B2B services sites it is 5–7 working days turnkey. Analysis of large federal e-commerce, multi-region aggregators or marketplaces can easily take 10–15 days depending on the total database volume (Screaming Frog crawl duration).

    The final artefact is a large structured PDF document (usually a 40–80 page A4 presentation), logically split into blocks (Tech, UX, Links). It is always accompanied by raw Excel/Google Sheets (Data) with lists of problem URLs: broken 404s, crooked 301s, Title/H1 duplicates. The PDF contains direct Technical Tasks (specs) for your in-house developer or dev agency.

    Yes, absolutely. All tasks and bugs are described in strict technical (code) language, but with logical clarity and code screenshots. Your in-house developer (PHP/React/Bitrix) or current digital agency will be able to implement them as a top-down checklist (Critical to Low). In practice, however, the vast majority of clients (after seeing the level of expertise) stay with me on a fixed monthly SEO retainer.

    The base CF matrix of Yandex is almost universal: trust triggers, fast contact (8-800 phones), payment/delivery/return terms, legal guarantees, transparent prices or quote-request forms. But the visual implementation is always niche-specific. I literally analyse the top 5 live competitors in your narrow niche (e.g. CNC hydraulic-cylinder cutting) and look at which specific elements (metal-consumption calculators or GOST certificates) earn them the high positions. The same rule applies to Google E-E-A-T factors for YMYL sites.

    Want the honest reason your site has not been in the top for years?

    Leave a request and a URL. I will run a free preliminary express audit (15–20 minutes of analysis), point out the obvious critical issues (filters, CMS bugs) and quote the exact price for a deep comprehensive SEO analysis of your business platform.

    Message the expert

    Where I work

    MoscowSaint PetersburgIvanovoNovosibirskYekaterinburgKazanNizhny NovgorodChelyabinskSamaraOmskRostov-on-DonUfaKrasnoyarskVoronezhPermMoscowSaint PetersburgIvanovoNovosibirskYekaterinburgKazanNizhny NovgorodChelyabinskSamaraOmskRostov-on-DonUfaKrasnoyarskVoronezhPerm
    VolgogradKrasnodarTyumenSaratovTolyattiIzhevskBarnaulIrkutskKhabarovskYaroslavlVladivostokMakhachkalaTomskOrenburgKemerovoRyazanVolgogradKrasnodarTyumenSaratovTolyattiIzhevskBarnaulIrkutskKhabarovskYaroslavlVladivostokMakhachkalaTomskOrenburgKemerovoRyazan

    Industry expertise

    Factories & manufacturingIndustrial B2BE-commerceReal estateHeavy equipmentSpare parts & componentsLocal servicesConstructionLogisticsAuto dealersHealthcareLegal servicesEducationFinanceB2B servicesFactories & manufacturingIndustrial B2BE-commerceReal estateHeavy equipmentSpare parts & componentsLocal servicesConstructionLogisticsAuto dealersHealthcareLegal servicesEducationFinanceB2B services