Wholesale knitwear — Yandex Direct producing 6.9 M ₽ revenue
Paid clicks
Purchases from paid
Paid revenue
Average revenue per order
Task
A Russian knitwear producer with a wholesale e-commerce. SEO already worked — paid was added to accelerate. Budget 50–60k ₽/month.
Brief: attract wholesale buyers via Yandex Direct, not retail browsers.
What I did
Filtering wholesale audience. Combined «оптом», «от производителя», «партия», «от 100 шт» and hard-negatived retail terms — saving the budget for actual buyers.
Competitor capture. Brand campaigns against rival producers, ads emphasising in-house Ivanovo manufacturing, GOST certification and logo-printing.
Geo bid adjustments. Higher bids on Moscow, St Petersburg, Novosibirsk and major hubs based on real conversion data; lower bids elsewhere.
Buyer-type segmentation. Three campaigns — resellers, enterprise procurement (uniforms), promo organisers (logo T-shirts) — each with its own ads and landings.
Result
Over 3 months: 21,472 clicks, 149 purchases, 69 unique buyers, 6,887,239 ₽ revenue, 46,223-₽ AOV. ROAS above 35× on a 50–60k monthly budget.
Want the same result?
I'll review your project for free and show growth points
All information about the private SEO specialist's services on this site is for informational purposes only and is not a public offer.
