Premium T-shirts — TOP-1 on 135 Russian queries in 6 weeks
TOP-10 visibility
Average position
Keywords in TOP-3
Keywords in TOP-10
Task
A Russian e-commerce store selling premium designer T-shirts with original prints. The niche is brutally competitive: «дорогие футболки», «арт на футболках», «футболка премиум качества» are dominated by giant marketplaces and federal brands.
At the start (Feb 2026): 9% visibility, most of the 135 tracked queries outside the TOP-10. Queries like «дорогие футболки» (frequency 22) sat at position 15+. The brief: break into TOP-3 fast on as many queries as possible without rebuilding the site.
What I did
Position audit. Analysed 135 Russian queries and prioritised clusters by frequency and commercial value.
Behavioural scenarios. Launched targeted clicks from Yandex SERPs with deep catalogue browsing: product cards, size filters, add-to-cart, "About brand" page.
Skipping competitor snippets. On key commercial queries, scenarios skipped marketplaces — users scroll past them straight to the client.
Daily monitoring. Tracked positions daily, adjusting volume and query distribution based on live dynamics.
Result
Over 6 weeks (Feb–Mar 2026):
- TOP-10 visibility: 9% → 31% (+22 pp)
- Keywords in TOP-3: 3 → 42
- Keywords in TOP-10: 12 → 55 of 135
Queries that reached TOP-1–3: «дорогие футболки» — 1st (was 22), «арт на футболках» — 1, «пауэрфул футболка» — 2, «дизайн футболки для коллаборации» — 1.
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