Wholesale textile — Yandex Direct delivering 7.5 M ₽ revenue
Paid clicks
Purchases from paid
Paid revenue
Average revenue per order
Task
A Russian wholesale textile shop — bedding, blankets, pillows, towels — selling to hotels, hostels, sanatoriums and retail chains.
Brief: launch Yandex Direct from scratch and build a steady wholesale order flow on a 50,000-₽/month budget.
What I did
Buyer segmentation. Wholesale textile is bought by very different buyers. Built four segments: hotels, retail resellers, sanatoriums, corporate gifting.
Landing per segment. Hotels — room-stocking calculator. Retail — wholesale prices from 1 case. Sanatoriums — certificates and hypoallergenic emphasis. Ads pointed to the matching landing.
Minimum-order optimisation. Ads stated explicit minimums («from 10 sets», «from 50 towels»), filtering out retail browsers and saving budget.
E-commerce tracking. Per-campaign and per-query revenue tracking; budget reallocated to the most profitable combinations — hotel bedding produced the best AOV.
Result
Over 2 months:
- Paid clicks: 7,241
- Purchases from paid: 115
- Unique buyers: 70
- Paid revenue: 7,488,112 ₽
- AOV: 65,114 ₽
- Conversion to purchase: 1.72%
The 65k-₽ AOV reflects the precise B2B targeting. At 50,000 ₽/month spend, ROAS exceeded 70×.
Want the same result?
I'll review your project for free and show growth points
All information about the private SEO specialist's services on this site is for informational purposes only and is not a public offer.
