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    Tools/Yandex.Metrica Regex Goal Builder

    Yandex.Metrica Regex Goal Builder

    Generate regular expressions for URL-based goals in Yandex.Metrica and Google Analytics: thank-you pages, sub-paths, URLs with parameters or arrays of pages. Pick a pattern and get a tested regex that works inside the goal configuration UI.

    🎯 Filter type

    !~ — queries containing these words will be EXCLUDED from the report

    How it works

    The tool generates a regex in Yandex Metrika format (RE2):

    • ~ — start of regex (match)
    • !~ — negation (exclusion)
    • (?i) — RE2 flag for case-insensitive search
    • Morphology: strips a typical ending and adds .* (any characters)
    • Translit: adds a Latin spelling variant for Cyrillic words
    • Phrases: spaces are replaced with \s+ (one or more spaces)

    Example: word "samsung" → !~(?i)(samsung), word "самсунг" → !~(?i)(самсунг.*)

    Where I work

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